At the very beginning of this project, I created a number of logos for the sports camps we would be putting on that summer. I mainly worked with my boss, the Camp Coordinator and she would pass the project up through the ranks until it reached marketing. I never got direct feedback from marketing as we never really heard from them as a whole. It was not the most efficient project, I must say.

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Before each camp season, all of the coaches will get together for a half day at work to meet any new coaches, warm up with games, and talk about goals for the season. Here is where I filmed the coaches with their walkouts and the montages of everyone playing the different games. Shot on a Canon DSLR with a handheld "steadicam" I bought off Amazon, the footage looked alright. 

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The real work began in post production. The original plan was for each "team" to have their own walkout song in between montages. This was scratched quite early as I found tempos and keys didn't line up making the whole thing feel uncomfortable and unorganized. Instead, I went with one song for the whole trailer.

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Using what I learned via Purple Circle Studios, much of this trailer was cut in time with the music underneath it. Though, this time I focused much more on marketing our program with sections showing a variety of games, physicality levels and overall excitement.

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This was the first time I used multiple Adobe programs for a single project. The word art was done in Illustrator, then animated in After Effects. Each coach's outline was rotoscoped in After Effects. I completed the first draft you see above within 2 weeks.

 

I was quite proud of how the whole thing looked, especially with how the text pulsated properly with the music. The length is definitely an issue. I was ready to cut it down or make multiple, shorter versions for each coach team but the project was cancelled as it seemed everyone had given up on it. Even so, it was a great learning experience.